THE COST
Joining The Cocktail Queen as a franchisee means stepping into a business-in-a-box—an expertly curated, turnkey operation designed for success in the premium event and hospitality industry. Like any business startup, there are essential fees and costs involved, ensuring you have the tools, training, and support to thrive.
Your investment includes a franchise fee, granting you access to our proven brand, business model, and operational systems. You'll also have ongoing royalty fees, which contribute to continued business development and support, ensuring that you remain part of an evolving, high-end hospitality brand.
Additionally, monthly marketing fees help sustain impactful regional and national brand awareness, driving customer engagement and booking opportunities. Training fees cover expert-led instruction, equipping you with the knowledge, systems, and confidence to deliver exceptional service from day one.
All these costs reflect what any ambitious entrepreneur would face in a traditional startup—but with The Cocktail Queen, you’re investing in a structured, supportive, and established model that removes the guesswork and lets you focus on growing your business.
How much is the franchisee fee?
What you need to become a Cocktail Queen Franchisee..
The Cocktail Queen franchise fee is a one-time, upfront payment you make to secure the rights to operate your own Cocktail Queen business. This initial investment grants you access to our established brand, proven operating procedures, comprehensive training program, ongoing support network, and all the resources you need to succeed. Think of it as your entry ticket into the Cocktail Queen family. This fee is separate from other ongoing costs, such as royalties, and is payable when you sign the franchise agreement.
The Cocktail Queen franchise fee varies depending on the chosen territory. This fee represents a valuable investment in your future, providing you with a solid foundation and the tools necessary to build a thriving business.
$6000
tier 1 territory
Monthly base royalty fee of $500*
*Refer to royalty fee payments.
$5000
tier 2 territory
Monthly base royalty fee of $450*
*Refer to royalty fee payments.
$4000
tier 3 territory
Monthly base royalty fee of $400*
*Refer to royalty fee payments.
$POA
master territory
Available in all states.
How much are the Royalty Fees?
A monthly ongoing payment
THE LEGAL STUFF....
Royalty Fees Explained
A royalty fee is an ongoing payment made by a franchisee to the franchisor. It's essentially a fee for the continued use of the franchisor's brand, systems, training, and ongoing support. Unlike the one-time franchise fee, royalties are paid regularly throughout the term of the franchise agreement. They represent a continuous sharing of the success generated through the franchisor's established business model.
For Cocktail Queen franchisees, the royalty structure is designed to be supportive and scalable, varying based on the chosen territory.
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Territories with a $4,000 franchise fee: A flat monthly royalty of $400 is payable when total revenue is $6,000 or less per month. If monthly revenue exceeds $6,001, a 7% royalty fee is applied.
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Territories with a $5,000 franchise fee: A flat monthly royalty of $450 is payable when total revenue is $6,500 or less per month. If monthly revenue exceeds $6,501, a 7% royalty fee is applied.
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Territories with a $6,000 franchise fee: A flat monthly royalty of $500 is payable when total revenue is $7,000 or less per month. If monthly revenue exceeds $7,001, a 7% royalty fee is applied.
Royalty payments are due at the end of each calendar month.
Why pay a royalty fee?
Consider the alternative: starting a business from scratch. You'd be responsible for developing your brand, creating operational systems, building a customer base, and handling all marketing. This requires significant investment, time, and carries a high risk of failure. By paying royalties as a Cocktail Queen franchisee, you gain access to a proven business model, established brand recognition, ongoing support, and a network of fellow franchisees. This significantly reduces the risks associated with starting a business independently and provides a solid foundation for success. The royalty fee is an investment in the continued support and resources that help you grow your Cocktail Queen business.
How much are the Marketing Fees?
Lets collab together!
MARKETING REQUIREMENTS
Boosting your Bix with Marketing Must-Do's for Franchise Success!
As a Cocktail Queen franchisee, robust marketing efforts are pivotal to your business success. Each franchisee will benefit from our comprehensive online marketing and promotion course provided by The Cocktail Queen Hospitality College and our onsite college training. This training ensures you have the skills and knowledge needed to effectively promote your business.
We also operate a national marketing fund which requires a monthly fee of $200 to $400 (plus GST) from each franchisee (dependent on Territory Tier Size). This marketing fund is a collective pool of resources utilized to promote the Cocktail Queen brand on a national level, benefitting all franchisees through coordinated campaigns and brand recognition efforts.
In addition to the national efforts, franchisees are required to invest a minimum of $250 per month on local marketing activities. This local investment includes regular weekly posts on social media platforms, including LinkedIn profiles, to maintain an active and engaging online presence. Active participation in community engagement through sponsorships or events is also essential, as it helps establish a local footprint and fosters relationships with potential clients. Monthly email blasts and diligent maintenance of your customer database will ensure consistent communication with both existing and prospective clients.
Effective marketing is crucial as it not only drives business growth and customer acquisition but also strengthens brand loyalty and market presence, ensuring long-term success.
In a franchise system like Cocktail Queen, a marketing fee is a mandatory contribution paid by each franchisee into a dedicated marketing fund. This fund is managed separately from the franchisor's general operating funds and is specifically earmarked for marketing and advertising activities that benefit the entire franchise network. This separation is crucial for transparency and ensures compliance with the Franchising Code of Conduct and relevant laws, as it demonstrates that these funds are being used solely for the intended purpose of promoting the brand and supporting franchisees.
What else do I have to Pay?
Additional standard fees...
Web Admin Fees
The Cocktail Queen Web Administration Fee is a monthly charge of $290, providing franchisees with essential digital tools and resources to manage and grow their businesses. This fee grants access to a dedicated email database website, allowing you to capture leads and build your customer base. You'll also have access to monthly design software, simplifying the creation of marketing materials and promotional content. Finally, the fee includes access to our online rostering system, streamlining staff scheduling and management.
A one-time setup fee of $350 is typically payable upon signing the franchise agreement. However, this fee is conveniently covered by your initial territory reservation deposit, so there's no additional upfront cost. The ongoing $290 Web Administration Fee is payable monthly, at the same time as your royalty payments, ensuring seamless access to these vital business tools.
Additionally, if you obtain a liquor licence and choose to upgrade to an e-commerce product website, a one-time website administration fee of $950 is payable. Following this upgrade, the monthly Web Administration Fee will increase to $350.
Onsite Training Fee
Upon joining you will be required to book into our onsite training course delivered through an accredited training facility in Melbourne Australia. This week long course is run quartely and forms part of your required training. The cost is $3000, and includes Food certification and Food safety, Local Narketing, FOH requirents, bar work etc. This course includes practical assesment, and all franchisees will walk away with accreditation.
Security Fee
In franchising, a security deposit, sometimes called a security fee, is a sum of money paid by the franchisee to the franchisor as a form of guarantee. It acts as a safeguard for the franchisor against potential breaches of the franchise agreement by the franchisee. This could include things like unpaid fees, damage to equipment or premises, or failure to adhere to brand standards. The security deposit is typically refundable at the end of the franchise term, provided the franchisee has fulfilled all their obligations and hasn't caused any losses for the franchisor. It's important to understand that this deposit is separate from the franchise fee and other ongoing costs.
For Cocktail Queen franchisees, the security deposit is $3,000 and covers a three-year period. This deposit provides us with assurance that the terms of the franchise agreement will be upheld, while also giving you peace of mind knowing that it will be returned to you at the end of your initial term, assuming all contractual obligations have been met. It's a standard practice in franchising and helps protect both the franchisor and the franchisee.