ARMADALE TERRITORY
PERTH, WESTERN AUSTRALIA.
Welcome to Your New Territory: The City of Armadale!
We're thrilled to welcome you soon as our latest franchise partner in the beautiful and diverse City of Armadale. It's located in the southeast suburbs of Perth, about 28 kilometers from the CBD. Read on to find out more about joining us!
FRANCHISE LEVEL
FRANCHISE PARTNER
POPULATION
105,094

TERRITORY PROFILE
- Here's a snapshot of what makes Armadale a fantastic location for your business:
Location and Community
Situated in the foothills of the Darling Range, the City of Armadale offers a unique blend of urban convenience and natural beauty. This rapidly growing region boasts a strong community spirit and provides a welcoming atmosphere, making it an ideal place to establish and grow your business.
Diverse Demographics
The City of Armadale is home to a diverse population, including young professionals, families, and retirees. With a mix of suburban neighborhoods and semi-rural areas, this region offers a broad market for your franchise operations, catering to a wide range of customers.
Economic Strength
Armadale has a robust local economy driven by sectors such as retail, construction, manufacturing, and healthcare. The area's ongoing residential and commercial developments ensure a steady flow of potential customers. Additionally, Armadale's strategic location and well-developed infrastructure support a wide range of business activities. The population is growing at a rate of 3.6% annually, which is more than three times the state average.
Lifestyle and Amenities
Armadale offers an exceptional quality of life with its beautiful parks, nature reserves, and recreational facilities. Residents and visitors enjoy a variety of shopping, dining, and entertainment options, making Armadale a highly attractive area for both living and working. The region's natural beauty, including attractions like the Araluen Botanic Park and the stunning views from the Darling Range, further enhance its appeal.
Supportive Business Environment
The City of Armadale is committed to supporting local businesses with various resources and programs designed to encourage growth and development. From networking events to business development workshops, you'll find ample opportunities to connect, grow, and succeed. The well-developed transport infrastructure ensures easy access for both customers and employees..

This territory may include additional suburbs or regions, as further detailed in the disclosure document.
The territory map highlights only the main region.
SUBURBS AND REGION
Suburbs Include; Armadale, Ashendon, Bedfordale, Brookdale, Camillo, Champion Lakes, Forrestdale, Harrisdale, Haynes, Hilbert, Karragullen, Kelmscott, Lesley, Mount Nasura, Mount Richon, Piara Waters, Roleystone, Seville Grove and Wungong

FRANCHISE FEE & ROYALTIES
FRANCHISE FEE
$4000
The Franchise fee is the fee that the franchisee pays the franchisor for the right to enter into a franchise agreement. It is the fee that gives the right to the franchisee to sell goods or services under the franchisor's brand and business processes for the duration of the term of business.
LENGTH OF TERM
3 YEAR TERM (With additional 2 year option thereafter)
ROYALTIES
$400 monthly flat fee when total revenue is $6000 per month and under.
When total franchisee revenue exceeds $6001 per month a 7% royalty fee is payable.

FEES AND COSTS
MARKETING FEE
$400
This monthly fee is a payment that franchisees make towards the overall marketing, advertising, and promotions of the franchise as a whole.
WEB ADMIN FEE
$290 per month
This monthly fee covers the cost of utilising the accounting software package, roster app system and online design software program. All these software programs you are required to use during the term of your franchise business operations.

EQUIPPING YOUR FRANCHISE FOR SUCCESS
To ensure every Cocktail Queen franchisee is equipped for success from day one, a start-up equipment purchase is required. This ensures brand consistency and the ability to deliver our signature cocktail experiences.
ESSENTIAL START-UP SYSTEMS
Glassware Rack System: A complete glassware rack system, including all necessary glassware, is essential for every territory. The size of the required system is determined by your chosen territory size, guaranteeing you have the right capacity for your events.
Crew Shaker System: A crew shaker system is also mandatory, providing you with the tools to efficiently craft our delicious cocktails. The size of this system is also dependent on your territory size.
OPTIONAL EXPANSION SYSTEMS
Champagne Tower System: Some territories may require the purchase of a Champagne tower system, with the size varying based on the territory. Even if not initially required for your territory, this system can be purchased later to expand your service offerings and cater to a wider range of events.
Mini Mixology Class System: Similarly, a Mini Mixology class system may be required for certain territories, again with the size depending on the territory. This system allows you to offer our popular mixology classes. If your territory doesn't initially require it, you can still invest in this system at a later stage.
The specific size types, requirements, and pricing for all start-up systems are comprehensively detailed in the Franchise Disclosure Document. This document provides all the information you need to make an informed decision about your investment.

VEHICLE REQUIREMENTS
MID SIZE SUV OR SMALL VAN
WRAPPED IN COCKTAIL QUEEN DESIGN
A dependable, franchisor-approved vehicle must be purchased and wrapped by the franchisee. This expense is the responsibility of the franchisee. Franchisees have the option to buy a new car from one of our approved dealerships or use their own car, provided it meets the franchisor's standards.