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Townsville Territory

Regional Queensland

Welcome to Your New Territory!

We're thrilled to welcome you soon as our latest franchise partner in region of Townsville and Burdekin Shire. Read on to find out more about joining us as a Cocktail Queen today!

FRANCHISE LEVEL

FRANCHISE PARTNER

POPULATION

218,433

Image by Mikey Harris

TERRITORY PROFILE

    Townsville and Burdekin Shire: An Exciting Territory for Your Cocktail Queen Mobile Mixologist Franchise!
    Welcome to Townsville and Burdekin Shire, an exceptional region in North Queensland known for its vibrant city life, rich cultural heritage, and picturesque landscapes. This unique territory offers an ideal location for your new Cocktail Queen Mobile Mixologist franchise, capturing both the bustling urban charm of Townsville and the idyllic rural beauty of Burdekin Shire.

    Key Highlights:
    Urban Vibrance: Townsville is a thriving city with a lively social scene, offering a mix of urban attractions and coastal beauty. The city is home to a variety of events, from bustling markets to sophisticated soirées. Cocktail Queen's mobile mixology services can enhance these gatherings with elegant champagne towers and bespoke cocktails, creating unforgettable experiences. Iconic venues like The Ville Resort-Casino and the Townsville Entertainment and Convention Centre provide the perfect backdrop for high-end events.

    Coastal and Riverfront Appeal: With its stunning coastline and beautiful riverfront, Townsville offers picturesque locations for beachside weddings, outdoor parties, and exclusive events. The Strand, a popular waterfront promenade, and Castle Hill, with its panoramic views, are just a few of the scenic spots where Cocktail Queen's services can shine.

    Rural Charm: The neighbouring Burdekin Shire is renowned for its rich agricultural heritage, fertile plains, and friendly communities. The region offers a charming rural backdrop for farm-to-table dinners, agricultural shows, and rustic weddings. Cocktail Queen's services can add a touch of sophistication to these unique venues, enhancing the natural beauty of the surroundings.

    Strategic Location: Situated in North Queensland, Townsville and Burdekin Shire offer excellent connectivity to major regional centers and tourist destinations. This prime location allows you to tap into a broad customer base, making it convenient for residents and visitors alike to enjoy your mobile mixology services. The strategic location also provides opportunities to expand your business reach and attract a diverse clientele.

    Why Choose Townsville and Burdekin Shire for Your Franchise?
    Urban and Rural Appeal: Benefit from the region's unique blend of vibrant city life and charming rural beauty, attracting a steady flow of events and social gatherings.
    Growing Community: Leverage the region's steady population growth and increasing demand for premium services.
    Economic Vitality: Benefit from the region's strong economic performance and diverse industry base for your business growth.
    Vibrant Social Scene: Tap into the region's active event calendar and lively community to showcase your mobile mixology services.
    High Quality of Life: Enjoy the balanced lifestyle offered by the area's recreational facilities, green spaces, and community programs.
    Supportive Environment: Operate in a business-friendly environment that encourages innovation and development.

    Take the Next Step:
    By choosing Townsville and Burdekin Shire for your Cocktail Queen Mobile Mixologist franchise, you'll be investing in a vibrant and growing community with a promising future. Take the first step towards building your successful business in this exciting territory!

This territory may include additional suburbs or regions, as further detailed in the disclosure document.

The territory map highlights only the main region.

SUBURBS AND REGION

Townsville City includes the localities of Aitkenvale, Alice River, Alligator Creek, Annandale, Arcadia, Balgal Beach, Barringha, Beach Holm, Belgian Gardens, Black River, Blue Hills, Bluewater, Bluewater Park, Bohle, Bohle Plains, Brookhill, Burdell, Bushland Beach, Calcium, Cape Cleveland, Castle Hill, Clemant, Cluden, Condon, Cosgrove, Cranbrook, Crystal Creek, Cungulla, Currajong, Deeragun, Douglas, Florence Bay, Garbutt, Granite Vale, Gulliver, Gumlow, Heatley, Hermit Park, Hervey Range (part), Horseshoe Bay, Hyde Park, Idalia, Jensen, Julago, Kelso, Kirwan, Lynam, Majors Creek (part), Mount Elliot, Mount Louisa, Mount Low, Mount St John, Mount Stuart, Mundingburra, Murray, Mutarnee, Mysterton, Nelly Bay, Nome, North Ward, Oak Valley, Oonoonba, Pallarenda, Paluma (part), Picnic Bay, Pimlico, Pinnacles, Railway Estate, Rangewood, Rasmussen, Reid River (part), Rollingstone, Roseneath, Rosslea, Ross River, Rowes Bay, Saunders Beach, Shaw, Shelly Beach, South Townsville, Stuart, Thuringowa Central, Toolakea, Toomulla, Toonpan, Town Common, Townsville City, Vincent, West End, West Point, Woodstock, Wulguru and Yabulu.

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FRANCHISE FEE & ROYALTIES

FRANCHISE FEE

$6000

The Franchise fee is the fee that the franchisee pays the franchisor for the right to enter into a franchise agreement. It is the fee that gives the right to the franchisee to sell goods or services under the franchisor's brand and business processes for the duration of the term of business.

LENGTH OF TERM

3 YEAR TERM (With additional 2 year option thereafter)

ROYALTIES

$500 monthly flat fee when total revenue is $7000 per month and under.

When total franchisee revenue exceeds $7001 per month an additional 7% royalty fee is payable.

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FEES AND COSTS

MARKETING FEE

$400

This monthly fee is a payment that franchisees make towards the overall marketing, advertising, and promotions of the franchise as a whole.

WEB ADMIN FEE

$290 per month

This monthly fee covers the cost of utilising the accounting software package, roster app system and online design software program. All these software programs you are required to use during the term of your franchise business operations.

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EQUIPPING YOUR FRANCHISE FOR SUCCESS

To ensure every Cocktail Queen franchisee is equipped for success from day one, a start-up equipment purchase is required. This ensures brand consistency and the ability to deliver our signature cocktail experiences.

ESSENTIAL START-UP SYSTEMS

Glassware Rack System: A complete glassware rack system, including all necessary glassware, is essential for every territory. The size of the required system is determined by your chosen territory size, guaranteeing you have the right capacity for your events.

Crew Shaker System: A crew shaker system is also mandatory, providing you with the tools to efficiently craft our delicious cocktails. The size of this system is also dependent on your territory size.

OPTIONAL EXPANSION SYSTEMS

Champagne Tower System: Some territories may require the purchase of a Champagne tower system, with the size varying based on the territory. Even if not initially required for your territory, this system can be purchased later to expand your service offerings and cater to a wider range of events.

Mini Mixology Class System: Similarly, a Mini Mixology class system may be required for certain territories, again with the size depending on the territory. This system allows you to offer our popular mixology classes. If your territory doesn't initially require it, you can still invest in this system at a later stage.

The specific size types, requirements, and pricing for all start-up systems are comprehensively detailed in the Franchise Disclosure Document. This document provides all the information you need to make an informed decision about your investment.

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VEHICLE REQUIREMENTS

MID SIZE SUV OR SMALL VAN
WRAPPED IN COCKTAIL QUEEN DESIGN

A dependable, franchisor-approved vehicle must be purchased and wrapped by the franchisee. This expense is the responsibility of the franchisee. Franchisees have the option to buy a new car from one of our approved dealerships or use their own car, provided it meets the franchisor's standards.

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