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MOONEE VALLEY TERRITORY

MOONEE VALLEY, MELBOURNE, VICTORIA.

Welcome to Your New Territory: Moonee Valley!

We're excited to welcome you soon as our newest franchise partner in the vibrant and diverse Moonee Valley region. Read on to find out how you can join us in this thriving community!

FRANCHISE LEVEL

FRANCHISE PARTNER

POPULATION

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Image by Mikey Harris

    Welcome to Moonee Valley: Your Ideal Franchise Destination

    Nestled in Melbourne's bustling north-west, the City of Moonee Valley is a vibrant and diverse community that offers an ideal environment for franchise businesses. Known for its strategic location, thriving economy, and rich cultural heritage, Moonee Valley provides the perfect setting for your next business venture.

    Why Choose Moonee Valley?

    Economic Vitality: The city boasts a diverse and robust economy with strong retail, commercial, and hospitality sectors. This economic strength ensures a steady flow of potential customers and abundant business opportunities.

    Community Engagement: Moonee Valley has a strong sense of community, with numerous local events, festivals, and initiatives designed to support and promote local businesses. This community spirit fosters customer loyalty and business growth.

    High Quality of Life: The area offers excellent schools, healthcare facilities, parks, and recreational amenities, making it a desirable place to live, work, and do business. This high standard of living attracts a stable and prosperous community.

    Natural Beauty: Moonee Valley is known for its beautiful parks, reserves, and open spaces, providing a pleasant environment that draws both residents and visitors. These natural attractions ensure a consistent flow of potential customers.

    Cultural Richness: With a diverse population, Moonee Valley offers a broad market for various business ventures. This cultural richness ensures a welcoming and inclusive environment for new enterprises.

    The Iconic Moonee Valley Racecourse:

    No mention of Moonee Valley would be complete without highlighting the Moonee Valley Racecourse, one of Australia's premier horse racing venues. Home to the prestigious Cox Plate, the racecourse attracts visitors from all over the country, bringing an influx of tourists and racing enthusiasts. This iconic venue provides an excellent opportunity for businesses to tap into a vibrant market and benefit from the increased foot traffic during race events.

    By investing in Moonee Valley, you're not just starting a business; you're joining a community that values innovation, quality, and local engagement. The city's promising potential and supportive environment create the perfect setting for your franchise to flourish.

    Are you ready to embark on your entrepreneurial journey in Moonee Valley? The opportunities here are vast and await your ambitious spirit!

This territory may include additional suburbs or regions, as further detailed in the disclosure document.

The territory map highlights only the main region.

SUBURBS AND REGION

Aberfeldie, Airport West, Ascot Vale, Avondale Heights, Essendon, Essendon North, Essendon West, Flemington, Keilor East, Moonee Ponds, Niddrie, Strathmore, Strathmore Heights and Travancore.

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FRANCHISE FEE & ROYALTIES

FRANCHISE FEE PURCHASE

$5,000

The Franchise fee is the fee that the franchisee pays the franchisor for the right to enter into a franchise agreement. It is the fee that gives the right to the franchisee to sell goods or services under the franchisor's brand and business processes for the duration of the term of business.

LENGTH OF TERM

3 YEAR TERM (with 2 year option there after)

ROYALTIES

$450 monthly flat fee when total revenue is $6500 per month and under.

When total franchisee revenue exceeds $6501 per month an additional 7% royalty fee is payable.

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FEES AND COSTS

MARKETING FEE

$400

This monthly fee is a payment that franchisees make towards the overall marketing, advertising, and promotions of the franchise as a whole.

WEB PACKAGE FEE

$250

This monthly fee covers the cost of utilising the accounting software package, roster app system and online design software program. All these software programs you are required to use during the term of your franchise business operations.

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EQUIPPING YOUR FRANCHISE FOR SUCCESS

To ensure every Cocktail Queen franchisee is equipped for success from day one, a start-up equipment purchase is required. This ensures brand consistency and the ability to deliver our signature cocktail experiences.

ESSENTIAL START-UP SYSTEMS

Glassware Rack System: A complete glassware rack system, including all necessary glassware, is essential for every territory. The size of the required system is determined by your chosen territory size, guaranteeing you have the right capacity for your events.

Crew Shaker System: A crew shaker system is also mandatory, providing you with the tools to efficiently craft our delicious cocktails. The size of this system is also dependent on your territory size.

OPTIONAL EXPANSION SYSTEMS

Champagne Tower System: Some territories may require the purchase of a Champagne tower system, with the size varying based on the territory. Even if not initially required for your territory, this system can be purchased later to expand your service offerings and cater to a wider range of events.

Mini Mixology Class System: Similarly, a Mini Mixology class system may be required for certain territories, again with the size depending on the territory. This system allows you to offer our popular mixology classes. If your territory doesn't initially require it, you can still invest in this system at a later stage.

The specific size types, requirements, and pricing for all start-up systems are comprehensively detailed in the Franchise Disclosure Document. This document provides all the information you need to make an informed decision about your investment.

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VEHICLE REQUIREMENTS

MID SIZE SUV OR SMALL VAN
WRAPPED IN COCKTAIL QUEEN DESIGN

A dependable, franchisor-approved vehicle must be purchased and wrapped by the franchisee. This expense is the responsibility of the franchisee. Franchisees have the option to buy a new car from one of our approved dealerships or use their own car, provided it meets the franchisor's standards.

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