MORNINGTON PENINSULA TERRITORY
MORNINGTON PENINSULA, MELBOURNE, VICTORIA.
Welcome to Your New Territory: Mornington Peninsula!
We're excited to welcome you soon as our newest franchise partner in the beautiful and vibrant Mornington Peninsula region. Read on to find out how you can join us in this thriving community!
FRANCHISE LEVEL
FRANCHISE PARTNER
POPULATION
170,243
- Discover Mornington Peninsula: Your Ultimate Franchise Destination
Welcome to the Mornington Peninsula, a stunning and vibrant region located just an hour's drive from Melbourne. Renowned for its breathtaking coastal landscapes, world-class wineries, and lively community, the Mornington Peninsula offers an unparalleled environment for franchise businesses to thrive.
Why Mornington Peninsula?
Scenic Beauty: The Mornington Peninsula is famous for its picturesque beaches, rolling hills, and lush vineyards. These natural attractions draw both residents and tourists, providing a steady flow of potential customers.
Tourist Hotspot: As one of Victoria's premier tourist destinations, the Peninsula attracts millions of visitors each year. This influx of tourists offers significant business opportunities for franchisees in the hospitality, retail, and service industries. The holiday mecca region for Melbournites, the region is a hive of activity during the spring and summer months. Events undertaken here are large weddings at both private estates and vineyards, hens party's and birthday party's at the vast amount of Airbnb's that include mini mixology classes. The region is home to many venues which already hire champagne towers from The Cocktail Queen for events.
Affluent Community: The region is home to a well-established, affluent community that values quality and convenience. This demographic ensures a solid customer base and strong support for local businesses.
Strategic Location: The Peninsula's proximity to Melbourne and excellent transport links make it easily accessible for both locals and visitors. This prime location ensures your business is within reach for a wide audience.
Thriving Economy: With a diverse and robust economy encompassing agriculture, tourism, retail, and hospitality sectors, the Mornington Peninsula offers abundant business opportunities and a vibrant commercial landscape.
High Quality of Life: The area boasts excellent schools, healthcare facilities, recreational amenities, and a relaxed coastal lifestyle. This high standard of living attracts a stable and prosperous community, ensuring long-term business success.
Community Engagement: The Mornington Peninsula has a strong sense of community, with numerous local events, festivals, and initiatives that support and promote local businesses. This community spirit fosters customer loyalty and business growth.
By investing in the Mornington Peninsula, you're not just starting a business; you're becoming part of a region that values innovation, quality, and local engagement. The Peninsula's promising potential and supportive environment create the perfect setting for your franchise to flourish.
Are you ready to embark on your entrepreneurial journey on the Mornington Peninsula? The opportunities here are vast and await your ambitious spirit!
This territory may include additional suburbs or regions, as further detailed in the disclosure document.
The territory map highlights only the main region.
SUBURBS AND REGION
Mornington Peninsula Shire includes the suburbs and localities of Arthurs Seat, Balnarring, Balnarring Beach, Baxter, Bittern, Blairgowrie, Boneo, Cape Schanck, Capel Sound, Crib Point, Dromana, Fingal, Flinders, Hastings, HMAS Cerberus, Main Ridge, McCrae, Merricks, Merricks Beach, Merricks North, Moorooduc, Mornington, Mount Eliza, Mount Martha, Pearcedale (part), Point Leo, Portsea, Red Hill, Red Hill South, Rosebud, Rye, Safety Beach, Shoreham, Somers, Somerville, Sorrento, St Andrews Beach, Tootgarook, Tuerong and Tyabb.
FRANCHISE FEE & ROYALTIES
FRANCHISE FEE PURCHASE
$6,000
The Franchise fee is the fee that the franchisee pays the franchisor for the right to enter into a franchise agreement. It is the fee that gives the right to the franchisee to sell goods or services under the franchisor's brand and business processes for the duration of the term of business.
LENGTH OF TERM
3 YEAR TERM (with 2 year option there after)
ROYALTIES
$500 monthly flat fee when total revenue is $7000 per month and under.
When total franchisee revenue exceeds $7001 per month an additional 7% royalty fee is payable.
FEES AND COSTS
MARKETING FEE
$400
This monthly fee is a payment that franchisees make towards the overall marketing, advertising, and promotions of the franchise as a whole.
WEB PACKAGE FEE
$250
This monthly fee covers the cost of utilising the accounting software package, roster app system and online design software program. All these software programs you are required to use during the term of your franchise business operations.
EQUIPPING YOUR FRANCHISE FOR SUCCESS
To ensure every Cocktail Queen franchisee is equipped for success from day one, a start-up equipment purchase is required. This ensures brand consistency and the ability to deliver our signature cocktail experiences.
ESSENTIAL START-UP SYSTEMS
Glassware Rack System: A complete glassware rack system, including all necessary glassware, is essential for every territory. The size of the required system is determined by your chosen territory size, guaranteeing you have the right capacity for your events.
Crew Shaker System: A crew shaker system is also mandatory, providing you with the tools to efficiently craft our delicious cocktails. The size of this system is also dependent on your territory size.
OPTIONAL EXPANSION SYSTEMS
Champagne Tower System: Some territories may require the purchase of a Champagne tower system, with the size varying based on the territory. Even if not initially required for your territory, this system can be purchased later to expand your service offerings and cater to a wider range of events.
Mini Mixology Class System: Similarly, a Mini Mixology class system may be required for certain territories, again with the size depending on the territory. This system allows you to offer our popular mixology classes. If your territory doesn't initially require it, you can still invest in this system at a later stage.
The specific size types, requirements, and pricing for all start-up systems are comprehensively detailed in the Franchise Disclosure Document. This document provides all the information you need to make an informed decision about your investment.
VEHICLE REQUIREMENTS
MID SIZE SUV OR SMALL VAN
WRAPPED IN COCKTAIL QUEEN DESIGN
A dependable, franchisor-approved vehicle must be purchased and wrapped by the franchisee. This expense is the responsibility of the franchisee. Franchisees have the option to buy a new car from one of our approved dealerships or use their own car, provided it meets the franchisor's standards.