PHILLIP ISLAND-BASS COAST TERRITORY
PHILLIP ISLAND, REGIONAL VICTORIA
Welcome to Your New Territory: Phillip Island and the Bass Coast.
We're excited to welcome you soon as our newest franchise partner in the picturesque and diverse regional area. Read on to find out how you can join us in this thriving community!
FRANCHISE LEVEL
FRANCHISE PARTNER
POPULATION
42,729
- Bass Region including Phillip Island: A Prime Opportunity for Your New Franchise!
Welcome to the Bass Region and Phillip Island! Located in Victoria, this region is known for its stunning coastal scenery, vibrant communities, and thriving tourism industry. With a population that swells significantly during peak seasons, the Bass Region, including Phillip Island, offers an excellent opportunity for your new franchise.
Key Highlights:
Tourism Hub: Phillip Island is a major tourist destination, attracting over 3.5 million visitors annually. The famous Penguin Parade, Koala Conservation Centre, and Phillip Island Grand Prix Circuit draw crowds year-round, providing a steady flow of potential customers.
Stunning Scenery: The region boasts beautiful beaches, rugged coastlines, and scenic landscapes. Natural attractions such as the Nobbies, Seal Rocks, and Churchill Island enhance the area's appeal.
Strong Community: The Bass Region includes charming towns such as Cowes, San Remo, and Newhaven. These communities are known for their strong support of local businesses and vibrant community events.
Recreational Activities: The region offers a range of outdoor activities including surfing, fishing, boating, hiking, and cycling. These activities attract both locals and tourists, creating opportunities for diverse customer engagement.
Strategic Location: Located about 90 minutes from Melbourne, the Bass Region is easily accessible for day trips or longer stays. The area's proximity to the city enhances its appeal for both residents and visitors.
Growing Economy: The region's economy is bolstered by tourism, agriculture, and retail sectors. This economic diversity provides a stable environment for business growth.
Why Choose the Bass Region and Phillip Island for Your Franchise?
High Tourist Traffic: Benefit from the significant influx of tourists year-round, boosting potential sales and brand visibility.
Local Support: Enjoy the strong support of local communities that value and promote local businesses.
Recreational Opportunities: Operate in a region known for its wide range of recreational activities and natural beauty.
Strategic Access: Leverage the region's accessibility to Melbourne and its appeal as a prime destination for both day-trippers and extended stays.
By establishing your franchise in the Bass Region and Phillip Island, you'll be joining a dynamic and supportive community that values innovation and growth.
This territory may include additional suburbs or regions, as further detailed in the disclosure document.
The territory map highlights only the main region.
SUBURBS AND REGION
Bass Coast Shire includes the localities of Adams Estate, Almurta, Anderson, Archies Creek, Bass, Cape Paterson, Cape Woolamai, Churchill Island, Corinella, Coronet Bay, Cowes, Dalyston, Glen Alvie, Glen Forbes, Grantville, Harmers Haven, Inverloch (part), Jam Jerrup, Kernot, Kilcunda, Kongwak (part), Krowera (part), Lance Creek, Lang Lang (part), Loch (part), Newhaven, North Wonthaggi, Outtrim (part), Pioneer Bay, Pound Creek (part), Queensferry, Rhyll, Ryanston, San Remo, Silverleaves, Smiths Beach, South Dudley, St Clair, Summerlands, Sunderland Bay, Sunset Strip, Surf Beach, Tenby Point, The Gurdies, Ventnor, Wattle Bank, West Creek, Wimbledon Heights, Wonthaggi, Woodleigh and Woolamai.
FRANCHISE FEE & ROYALTIES
FRANCHISE FEE PURCHASE
$4,000
The Franchise fee is the fee that the franchisee pays the franchisor for the right to enter into a franchise agreement. It is the fee that gives the right to the franchisee to sell goods or services under the franchisor's brand and business processes for the duration of the term of business.
LENGTH OF TERM
3 YEAR TERM (with 2 year option there after)
ROYALTIES
$400 monthly flat fee when total revenue is $7500 per month and under.
When total franchisee revenue exceeds $8001 per month an additional 7% royalty fee is payable.
FEES AND COSTS
MARKETING FEE
$400
This monthly fee is a payment that franchisees make towards the overall marketing, advertising, and promotions of the franchise as a whole.
WEB PACKAGE FEE
$250
This monthly fee covers the cost of utilising the accounting software package, roster app system and online design software program. All these software programs you are required to use during the term of your franchise business operations.
EQUIPPING YOUR FRANCHISE FOR SUCCESS
To ensure every Cocktail Queen franchisee is equipped for success from day one, a start-up equipment purchase is required. This ensures brand consistency and the ability to deliver our signature cocktail experiences.
ESSENTIAL START-UP SYSTEMS
Glassware Rack System: A complete glassware rack system, including all necessary glassware, is essential for every territory. The size of the required system is determined by your chosen territory size, guaranteeing you have the right capacity for your events.
Crew Shaker System: A crew shaker system is also mandatory, providing you with the tools to efficiently craft our delicious cocktails. The size of this system is also dependent on your territory size.
OPTIONAL EXPANSION SYSTEMS
Champagne Tower System: Some territories may require the purchase of a Champagne tower system, with the size varying based on the territory. Even if not initially required for your territory, this system can be purchased later to expand your service offerings and cater to a wider range of events.
Mini Mixology Class System: Similarly, a Mini Mixology class system may be required for certain territories, again with the size depending on the territory. This system allows you to offer our popular mixology classes. If your territory doesn't initially require it, you can still invest in this system at a later stage.
The specific size types, requirements, and pricing for all start-up systems are comprehensively detailed in the Franchise Disclosure Document. This document provides all the information you need to make an informed decision about your investment.
VEHICLE REQUIREMENTS
MID SIZE SUV OR SMALL VAN
WRAPPED IN COCKTAIL QUEEN DESIGN
A dependable, franchisor-approved vehicle must be purchased and wrapped by the franchisee. This expense is the responsibility of the franchisee. Franchisees have the option to buy a new car from one of our approved dealerships or use their own car, provided it meets the franchisor's standards.