LA TROBE-TRARALGON TERRITORY
LA TROBE VALLEY, REGIONAL VICTORIA
Welcome to Your New Territory: Traralgon.
We're excited to welcome you soon as our newest franchise partner in the vibrant and diverse regional area. Read on to find out how you can join us in this thriving community!
FRANCHISE LEVEL
FRANCHISE PARTNER
POPULATION
268,000
- Welcome to the La Trobe Valley Region! Located approximately 150 kilometers east of Melbourne, this region is a vibrant and diverse area with a broader population of around 268,000 people. Known for its natural beauty, rich resources, and strong community spirit, the La Trobe Valley offers an excellent opportunity for your new franchise.
Key Highlights:
Strategic Location: The region is well-connected to Melbourne via the Princes Freeway (M1) and V/Line rail services, making it easily accessible for both residents and visitors.
Economic Diversity: The La Trobe Valley is home to a variety of industries, including electricity generation, forestry, food processing, engineering, and education. This economic diversity provides a stable environment for business growth.
Major Urban Centers: The region comprises four central towns: Churchill, Moe/Newborough, Morwell, and Traralgon. Each town offers unique opportunities for business development and community engagement.
Natural Beauty: The region boasts stunning natural attractions such as Tarra Bulga National Park, Mt Baw Baw National Park, and the scenic rail trails. These attractions draw tourists and outdoor enthusiasts, creating a steady flow of potential customers.
Community Support: The La Trobe Valley is known for its strong community support for local businesses. Establishing your franchise here means becoming part of a tight-knit community that values and promotes local enterprises.
Recreational Activities: With a range of outdoor activities such as hiking, fishing, and water sports, the region attracts active and health-conscious individuals who are likely to appreciate your franchise offerings.
Cultural Scene: The region has a vibrant cultural scene with various entertainment facilities, theatres, cinemas, art galleries, and museums. This cultural richness adds to the overall appeal of the area.
Why Choose the La Trobe Valley Region for Your Franchise?
Prime Location: Benefit from the region's strategic location and excellent connectivity to Melbourne.
Growing Market: Tap into a growing market with increasing tourism and local support.
Community Engagement: Enjoy the support of a community that values local businesses and fosters a welcoming environment.
Quality of Life: Operate in a region known for its natural beauty, recreational opportunities, and vibrant lifestyle.
By establishing your franchise in the La Trobe Valley Region, you'll be joining a dynamic and supportive community that values innovation and growth.
This territory may include additional suburbs or regions, as further detailed in the disclosure document.
The territory map highlights only the main region.
SUBURBS AND REGION
Latrobe City encompass the four major towns of Moe, Morwell, Traralgon and Churchill as well as the outer lying townships of Boolarra, Glengarry, Newborough, Traralgon South, Toongabbie, Tyers, Yallourn North and Yinnar.
FRANCHISE FEE & ROYALTIES
FRANCHISE FEE PURCHASE
$5,000
The Franchise fee is the fee that the franchisee pays the franchisor for the right to enter into a franchise agreement. It is the fee that gives the right to the franchisee to sell goods or services under the franchisor's brand and business processes for the duration of the term of business.
LENGTH OF TERM
3 YEAR TERM (with 2 year option there after)
ROYALTIES
$450 monthly flat fee when total revenue is $8000 per month and under.
When total franchisee revenue exceeds $8001 per month an additional 7% royalty fee is payable.
FEES AND COSTS
MARKETING FEE
$400
This monthly fee is a payment that franchisees make towards the overall marketing, advertising, and promotions of the franchise as a whole.
WEB PACKAGE FEE
$250
This monthly fee covers the cost of utilising the accounting software package, roster app system and online design software program. All these software programs you are required to use during the term of your franchise business operations.
EQUIPPING YOUR FRANCHISE FOR SUCCESS
To ensure every Cocktail Queen franchisee is equipped for success from day one, a start-up equipment purchase is required. This ensures brand consistency and the ability to deliver our signature cocktail experiences.
ESSENTIAL START-UP SYSTEMS
Glassware Rack System: A complete glassware rack system, including all necessary glassware, is essential for every territory. The size of the required system is determined by your chosen territory size, guaranteeing you have the right capacity for your events.
Crew Shaker System: A crew shaker system is also mandatory, providing you with the tools to efficiently craft our delicious cocktails. The size of this system is also dependent on your territory size.
OPTIONAL EXPANSION SYSTEMS
Champagne Tower System: Some territories may require the purchase of a Champagne tower system, with the size varying based on the territory. Even if not initially required for your territory, this system can be purchased later to expand your service offerings and cater to a wider range of events.
Mini Mixology Class System: Similarly, a Mini Mixology class system may be required for certain territories, again with the size depending on the territory. This system allows you to offer our popular mixology classes. If your territory doesn't initially require it, you can still invest in this system at a later stage.
The specific size types, requirements, and pricing for all start-up systems are comprehensively detailed in the Franchise Disclosure Document. This document provides all the information you need to make an informed decision about your investment.
VEHICLE REQUIREMENTS
MID SIZE SUV OR SMALL VAN
WRAPPED IN COCKTAIL QUEEN DESIGN
A dependable, franchisor-approved vehicle must be purchased and wrapped by the franchisee. This expense is the responsibility of the franchisee. Franchisees have the option to buy a new car from one of our approved dealerships or use their own car, provided it meets the franchisor's standards.