WHITTLESEA TERRITORY
WHITTLESEA, MELBOURNE, VICTORIA.
Welcome to Your New Territory: Whittlesea!
We're excited to welcome you soon as our newest franchise partner in the vibrant and growing Whittlesea region. Read on to find out how you can join us in this thriving community!
FRANCHISE LEVEL
FRANCHISE PARTNER
POPULATION
245,029

- Welcome to the City of Whittlesea: Your Gateway to Success
Located in Melbourne's thriving northern suburbs, the City of Whittlesea offers an exciting environment for franchise businesses looking to make their mark. With its mix of urban and rural landscapes, vibrant community, and robust economy, Whittlesea is the perfect place to establish and grow your franchise.
Why Choose Whittlesea?
Rapid Growth: Whittlesea is one of the fastest-growing regions in Victoria, with a booming population that translates to a steadily increasing customer base and endless business opportunities.
Diverse Community: The city is a melting pot of cultures, providing a rich and varied market for businesses. This diversity ensures a wide range of customer preferences and a welcoming environment for new ventures.
Strategic Location: Positioned just 20 kilometers north of Melbourne's CBD, Whittlesea offers excellent accessibility via major highways and public transport. This prime location ensures your business is easily reachable for both local and regional customers.
Economic Vibrancy: Whittlesea boasts a dynamic economy with strong retail, commercial, and industrial sectors. This economic strength ensures a consistent flow of potential customers and robust business prospects.
Community Engagement: The city has a strong sense of community, with numerous local events, festivals, and initiatives that support and promote local businesses. This community spirit fosters customer loyalty and helps businesses thrive.
High Quality of Life: Whittlesea offers excellent schools, healthcare facilities, parks, and recreational amenities, making it a desirable place to live, work, and do business. This high standard of living attracts a stable and prosperous community.
Natural Beauty: The area is known for its stunning natural landscapes, including parks, reserves, and scenic trails. This natural beauty attracts both residents and visitors, providing a consistent flow of potential customers.
By investing in Whittlesea, you're not just starting a business; you're joining a community that values innovation, quality, and local engagement. The city's promising potential and supportive environment create the perfect setting for your franchise to flourish.
Are you ready to embark on your entrepreneurial journey in Whittlesea? The opportunities here are boundless and await your ambitious spirit!

This territory may include additional suburbs or regions, as further detailed in the disclosure document.
The territory map highlights only the main region.
SUBURBS AND REGION
Suburbs Include: Beveridge, Bruces Creek, Bundoora, Donnybrook, Doreen, Eden Park, Epping, Humevale, Kinglake West, Lalor, Mernda, Mill Park, Morang South, Thomastown, Whittlesea, Wollert, Woodstock and Yan Yean

FRANCHISE FEE & ROYALTIES
FRANCHISE FEE PURCHASE
$6,000
The Franchise fee is the fee that the franchisee pays the franchisor for the right to enter into a franchise agreement. It is the fee that gives the right to the franchisee to sell goods or services under the franchisor's brand and business processes for the duration of the term of business.
LENGTH OF TERM
3 YEAR TERM (with 2 year option there after)
ROYALTIES
$500 monthly flat fee when total revenue is $7000 per month and under.
When total franchisee revenue exceeds $7001 per month an additional 7% royalty fee is payable.

FEES AND COSTS
MARKETING FEE
$400
This monthly fee is a payment that franchisees make towards the overall marketing, advertising, and promotions of the franchise as a whole.
WEB PACKAGE FEE
$250
This monthly fee covers the cost of utilising the accounting software package, roster app system and online design software program. All these software programs you are required to use during the term of your franchise business operations.

EQUIPPING YOUR FRANCHISE FOR SUCCESS
To ensure every Cocktail Queen franchisee is equipped for success from day one, a start-up equipment purchase is required. This ensures brand consistency and the ability to deliver our signature cocktail experiences.
ESSENTIAL START-UP SYSTEMS
Glassware Rack System: A complete glassware rack system, including all necessary glassware, is essential for every territory. The size of the required system is determined by your chosen territory size, guaranteeing you have the right capacity for your events.
Crew Shaker System: A crew shaker system is also mandatory, providing you with the tools to efficiently craft our delicious cocktails. The size of this system is also dependent on your territory size.
OPTIONAL EXPANSION SYSTEMS
Champagne Tower System: Some territories may require the purchase of a Champagne tower system, with the size varying based on the territory. Even if not initially required for your territory, this system can be purchased later to expand your service offerings and cater to a wider range of events.
Mini Mixology Class System: Similarly, a Mini Mixology class system may be required for certain territories, again with the size depending on the territory. This system allows you to offer our popular mixology classes. If your territory doesn't initially require it, you can still invest in this system at a later stage.
The specific size types, requirements, and pricing for all start-up systems are comprehensively detailed in the Franchise Disclosure Document. This document provides all the information you need to make an informed decision about your investment.

VEHICLE REQUIREMENTS
MID SIZE SUV OR SMALL VAN
WRAPPED IN COCKTAIL QUEEN DESIGN
A dependable, franchisor-approved vehicle must be purchased and wrapped by the franchisee. This expense is the responsibility of the franchisee. Franchisees have the option to buy a new car from one of our approved dealerships or use their own car, provided it meets the franchisor's standards.